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·                     AWARENESS

This component involves the creation of Awareness amongst the demand and supply side of the Credit divide.

This involves the dissemination of information and knowledge through various media.

The objective is to create a behavioural change in the attitude of the stakeholders.

The process would involve:

·      Education and awareness build up of the public on the concept and requirement for financial products and services in line with international best practice.

·      Improving knowledge about availability of micro credit products.

·      Introduction of providers of financial services.



·                     CAPACITY BUILDING


This component is designed to educate both the demand and supply side of the credit divide. This will involve the training of borrowers to equip them with the desired knowledge of responsible borrowing and the proper use of borrowed funds. It would also provide knowledge to the supply side where education and knowledge is provided to better assess risks and project viability.

This component provides technical assistance to microfinance institutions and banks with a sizeable microfinance portfolio.           

Various areas to be covered include:

·      Better understand “do’s and don’ts” concerning the use of credit

·      Better understand and wise use of financing and other business models in the national and international best practice in particular:

·      Understand consumer rights and responsibilities

·      Understand that a range of factors affect choice

·      Understand the value of setting personal financial goals

·      Understand that governments provide goods and services to meet the consumers needs



·                     Monitoring & Evaluation


The impact of Consumer Education programmes should be felt in three areas, often called “KAP” for knowledge, Attitudes and Practices;

Knowledge, what people have learned as a result of the programme.

Attitude, or how they feel and what they think about financial services and products. And most important,

Practices, or what they actually do as a result of the programme.


KAP evaluation is important because, if there is limited change in practices, but greater change in knowledge or attitudes, then one can examine what factors kept the new knowledge from changing attitudes, or stopped the change attitudes from affecting behaviour.